Millions of families visit the cinema on a weekly basis and now Royal Caribbean are planning to advertise during January and March, this being the peak time for cruise bookings.
With the extra interest to a new breed, I suggest you all have to consider the consequences and perhaps plan you cruise's even further ahead.
The 3D adverts will be shown in Pearl and Dean Cinemas nationwide at screenings of James Cameron’s new blockbuster, Avatar, during the peak cruise sales period from 8 January until 31 March.
They will be combined with additional consumer experiences such as interactive flooring messages and HD television screens.
The cinema campaign, Royal Caribbean International’s first, will be supported by TV, national newspaper print, direct mail and online advertising.
Royal Caribbean International head of marketing, Jo Briody, said: ‘New releases such as Avatar are changing the way people consume film, and innovation-led brands need to be on top of this trend.
‘Royal Caribbean International has a tradition of doing things differently and being first, from the first open air parks and ice rinks on cruise ships to now the first 3D advertising campaign from a travel brand in the UK.
‘Royal Caribbean International is excited to be leading the way in 3D advertising and are confident that this new channel will be equally effective for our brand’s awareness in the future.’
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